New Product Showcase Award
Honouring Excellence: The New Product Showcase Award
Each year, the New Product Showcase takes centre stage – and it’s no surprise why. This is where the most exciting ideas and innovations in the confectionery and snack industry get the spotlight they deserve. As a highlight of ISM and ProSweets Cologne, it’s more than just an exhibit; it’s a trendsetter for the entire industry.
At the heart of this showcase is the New Product Showcase Award, celebrating exceptional creativity and setting a benchmark for quality. This prestigious accolade not only highlights industry excellence but also serves as a trusted signal for retailers and buyers.
The top innovations were selected by an independent and expert jury - experts from the fields of industry, trade and science. The three best innovations were awarded prizes and honored in a private setting at the festive ISM dinner.
You could discover the best innovations and trends of tomorrow live at ISM and ProSweets Cologne.
The top 3 innovations of ISM in 2025 are:
1. Winner: Yummy super sour candy paper, Primus Wafer Paper BV
Product: Yummy super sour candy paper
Company: Primus Wafer Paper BV, Hall 10.2, Stand A51
Super sour candy paper - unlike anything you have tasted so far!
Yummy Super Sour is a unique new product that directly melts in your mouth leaving a burst of apple or lemon sour flavor without all the calories or the typical wine gum residue you normally experience. These potato starch sheets are ultra thin and lightweighted specifically designed to maximize the taste explosion in your mouth. Unlike the typical sour products in the market this product is innovative and unlike anything you have seen so far. They are available as consumer packed product but also available in private label on request. Please note that they are designed and produced in the Netherlands in a food factory that is BRC-A+ certified.
2. Winner: Pulp ´n Choc fruity mix, Confiserie Vandenbulcke
Product: Pulp ´n Choc fruity mix
Company: Confiserie Vandenbulcke, Hall 4.2, Stand O20
Pulp ‘n Choc fruity mix fairtrade120g: Dark Lemon, Milk Orange & White Strawberry
Chocolates with cocao fruit filling
Experience the innovative Pulp'n Choc Fruity Mix by Vandenbulcke - an extension of the innovative product Pulp 'n Choc. Luxury Belgian chocolate infused with sustainable practices. Each chocolate features upcycled cacao pulp, an underutilized byproduct, blended with natural fruit flavors such as lemon, orange and strawberry. This unique approach not only highlights the fresh, fruity nuances of the cacao but also supports eco-friendly efforts and provides fairer compensation to cacao farmers. The result is a delectable, guilt-free indulgence that’s rich in taste and kind to the planet, less waste is key. Perfect for those who appreciate an environmentally conscious treat, Pulp 'n Choc Fruity Mix prioritizes sustainability and flavor, a perfect combination! More info @ stand O 020, hall 4.2.
3. Winner: wO´s, Barth Ltd.
Product: wO´s
Company: Barth Ltd., Hall 10.1, Stand K39c
The guilt-free choice for health-conscious snack lovers
Wholesome, crunchy snackers crafted from nutrient-rich legumes. These fiber-packed, gluten-free snacks are loaded with plant-based protein and natural goodness, offering a perfect balance of flavor and nutrition. Whether paired with your favorite dip or enjoyed on their own, they’re a guilt-free, delicious choice for health-conscious snack lovers.
Available in a range of sizes, weights, and shapes perfect for all snack moments.
The jury
Information on the members of the jury.
Innovations of the New Product Showcase 2025
Catalogue New Product Showcase 2025
The outstanding innovations of ISM 2025