New Product Showcase

New Product Showcase at ISM

The New Product Showcase is the top event for all decision-makers. Here exhibitors show their products that have been newly developed after the last ISM. In a high-quality special exhibition you can find out about the innovations in the confectionery and snack sector.

The top innovations were selected by an independent and knowledgeable jury consisting of experts from the fields of industry, trade, and science. The three best innovations were awarded prizes and honoured with an award at the festive ISM dinner.

To the New Product Showcase Award

The top 3 innovations of ISM in 2025 are:

1. Winner: Yummy super sour candy paper, Primus Wafer Paper

1. Winner: Yummy super sour candy paper, Primus Wafer Paper

Product: Yummy super sour candy paper

Company: Primus Wafer Paper BV, Hall 10.2, Stand A51

Super sour candy paper - unlike anything you have tasted so far!

2. Winner: Pulp ´n Choc fruity mix, Confiserie Vandenbulcke

2. Winner: Pulp ´n Choc fruity mix, Confiserie Vandenbulcke

Product: Pulp ´n Choc fruity mix

Company: Confiserie Vandenbulcke, Hall 4.2, Stand O20

Pulp ‘n Choc fruity mix fairtrade120g: Dark Lemon, Milk Orange & White Strawberry
Chocolates with cocao fruit filling

3. Winner: wO´s, Barth

3. Winner: wO´s, Barth

Product: wO´s

Company: Barth Ltd., Hall 10.1, Stand K39c

The guilt-free choice for health-conscious snack lovers

Innovations of the New Product Showcase 2025

An overall view of all ISM new products

Catalogue New Product Showcase 2025

The outstanding innovations of ISM 2025

Catalogue (.pdf)