ISM: 02.–05.02.2025 #ISMCOLOGNE

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New Product Showcase

Full (innovation) power ahead: Your product under the spotlight!

The New Product Showcase of ISM has been attracting attention in Cologne as the centre of innovation since 2009. This exhibition section is the perfect setting for the striking presentation of your new products. In the year 2025, you once again have THE opportunity to shine out in front of a selected trade audience comprising of buyers and industry insiders.

Let your creations be assessed by experienced jury members from the industry, trade, specialised media and science sectors. These experts will select the three most innovative products of the year. The ISM Consumer Award has been conferred as an additional consumer prize since 2023.

So, what are you waiting for? Place your products under the spotlight in the Lab5 by ISM, now in Hall 10.1 and let yourself be celebrated.

Take advantage of this unique opportunity to establish yourself in the world of sweets and snacks.

Costs and benefits

  • Participation fee: € 829.00 plus VAT per showcase (max. 2 products/showcase)
  • Showcase: 28.5 x 28.5 cm base surface, 100 cm high, acrylic display case 30 x 30 x 30 cm
  • Lighting: Optimum illumination of your products with spotlight on your display case
  • Listing in online product catalogue for each participant (with product photo, description and company contact)
  • Transport and import costs are borne by the exhibitor

Product delivery and collection

  • Submission deadline: 10.01.2025
  • Address: Schenker Deutschland AG, Pfälzischer Ring 105, Car park P22, 50679 Cologne
  • Reference: c/o ISM 2024 New Product Showcase, NAME OF EXHIBITOR
  • Product samples: At least 15 samples per variety
  • Collection: 05.02.2025 at 4:00 p.m., official supervision until 4:30 p.m.
  • Products that are not collected will be donated or destroyed

Online participant directory

  • Online entry via the web portal
  • Participant is responsible for entering the product information
  • Password and instructions from October 2024 after online registration

Important dates

  • Application deadline for showcase show + award: 06.12.2024

Register now and present your products in the best light!

New Prodcut Showcase

New Prodcut Showcase Application

Apply now for New Prodcut Showcase.

We are fully booked. Unfortunately, registration is no longer possible.

Contact for exhibitors

Carolyn Tiedemann Project assistance - Tel.+49 221 821-2802

Write an e-mail

For already registered participants

Product registration New Product Showcase 2025