ISM 2025: Guide for a perfect trade fair experience

Get ready for an exciting ISM 2025! The world's largest trade fair for sweets and snacks is being staged in Cologne from 2 to 5 February 2025.

New opportunities through digitalisation: From sweets production through to sales

The digitalisation has fundamentally changed the sweets industry and opens up manifold opportunities for more efficiency and innovation. From the sweets production and sales, through to the customer experience, digital technologies are creating new perspectives. Below we examine the role of the digitalisation within the sweets industry and present innovative approaches and best cases.

How climate change and rising prices are changing the future of the cocoa industry

Climate change and increasing prices are facing the cocoa industry with major challenges. From the cultivation and sustainable production, through to new regulations - discover how manufacturers are encountering the growing expectations of the consumers and securing the future of chocolate with innovative strategies.

Sweets sales: Now is the time for proximity and experiences!

Whether next to the checkout or in view on the coveted sweets shelves – it has always been a tough battle between the sweets manufacturers to get the best places in the supermarket. More recently in addition to the established brands, viral sweet trends have additionally been forcing their ways into the stores via the social media. However, the space on the shelves remains limited. So, it is high time that the sweets companies look further than the stationary supermarket shelves and start addressing the customers directly. You can find out below why it is worth selling sweets directly and which marketing options brands can implement to support direct selling.

Corporate influencer in the food section: How Philip Hitschler-Becker is shaking up the sweets market

Philip Hitschler-Becker, CEO of Hitschler International, is redefining the sweets market as a corporate influencer. By blending tradition with a fresh social media approach, he shows how authentic storytelling and personal branding can connect with a younger audience and breathe new life into a classic brand. Here’s how he does it.

The transformation in the world of food and beverages: What the consumers really want today

Imagine walking into a supermarket. The shelves are packed with colourful packaging, and the choices seem endless. But what determines which product ends up in your shopping cart today?

"Upcycling" chocolate "Cabosse": a revolutionary taste experience

When waste becomes a delicacy then Confiserie Vandenbulcke from Belgium has shown its mettle. Their "Cabosse" chocolate not only tastes great, but is also produced and packaged in an environmentally friendly way. Just one reason of many why they were the winners of the New Product Showcase at ISM 2022.

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