Philip Hitschler-Becker, CEO of Hitschler International, is redefining the sweets market as a corporate influencer. By blending tradition with a fresh social media approach, he shows how authentic storytelling and personal branding can connect with a younger audience and breathe new life into a classic brand. Here’s how he does it.
Imagine walking into a supermarket. The shelves are packed with colourful packaging, and the choices seem endless. But what determines which product ends up in your shopping cart today?
When waste becomes a delicacy then Confiserie Vandenbulcke from Belgium has shown its mettle. Their "Cabosse" chocolate not only tastes great, but is also produced and packaged in an environmentally friendly way. Just one reason of many why they were the winners of the New Product Showcase at ISM 2022.
The global organic confectionery and snacks market has been on the rise for many years. By 2025, further growth of around 14 per cent is forecast in this sector. But what are the drivers and what role do consumers play in this segment?
Lu Ann Williams, Global Insights Director at Innova Market Insights, discusses the market opportunities and trends in the MENA region and what a successful business entry can look like.
CEO and founder Camilo Wolff of Selectum GmbH from Austria talks in an ISM interview about his start-up product Paddies Cheesetastic and why snack innovations are so important in the market.
ISM talks to Export Manager Sylvie Burczak of François Doucet about the company's success as winner of the ISM Top Innovation 2021.
Maximilian Kaub, Division Manager Marketing/Sales/Export Confiserie Burg Lauenstein GmbH, explains the years of work that went into the Lauensteiner® tea leaf tin.
Anne Schumacher, Vice President for Food and Food Technology at Koelnmesse talks about the impact of the Corona pandemic and the plans for ISM 2022.
ISM interview with Lu Ann Williams, Global Insights Director at Innova Market Insights, talks about the Top Ten Trends 2021 for Confectionery & Snacks and how they will impact the industry.
The way products are presented at ISM has changed several times over the course of the 50 years. This poses new challenges for the exhibitors and its entire team.
The ISM is like a family meeting of the confectionery and snack industry. The number of participants made it possible and provided for a friendly cooperation.
From the sample show for sweets and snacks to the place to be in Cologne: a lot has happened in 50 years of ISM. Numerous exhibitors tell us what has changed.
Bright packing with information content on the reverse side, an unusual division of the bar and special recipes. And this is due to much more than simply successful marketing.
It is half a century ago since the trade fair transformed Cologne into a paradise for sweets fans for the first time.
Organic, fair, vegan - one hears these key words more and more frequently. According to an infas survey, 50 percent of the – primarily female – people occasionally buy organic products, 25 percent actually buy them often
