Matilde Vicenzi's new logo

Clean and clear colors, symbol of elegance and authenticity.
Feminine and gentle features, that bring to mind the brand's history, deeply connected to a woman entrepreneur.

Matilde Vicenzi shows a whole new and timeless look, which perfectly enhances a brand that, for more than a Century, has been synonym with fine industrial patisserie.

Since 1905 - when it was created in San Giovanni Lupatoto, province of Verona, where the company's headquarters are still located - the brand identifies iconic products like Vicenzovo Savoiardo (Ladyfinger) and the Millefoglie range of Puff Pastries. The new design emphasizes the company values, through a simple and easy-to-read communication style: no more shades or tridimensional effects, thus improving significantly its readability also when new, environmental-friendly packaging materials are used. The aim of this important restyling is to highlight even more the brand and its products, both on retail shelves and on small devices like smartphones, that is to say today's contact point between the company and consumers.