The new Mellow Mellow® marshmallow concept offers the right product and packaging for each occasion

According to consumer trend research from innovamarketinsights, improving mood is the #1 reason for consuming food and beverages. Indulgence has become the most important reason for buying food and especially confectionery worldwide.

Reason enough to give our Mellow Mellow® marshmallows a new, contemporary appearance that brings out the enjoyment, the soft texture and the different shapes and colors even better and thus once again underlines their relevance in the area of ​​gourmet items.

Mellow Mellow® marshmallows in a practical flat bag are the ideal solution for a little treat in between. With 80g content and an attractive price point, the flat bags are the perfect choice for personal enjoyment and a small treat in between. The small portion and the attention-grabbing pop art design encourage impulse and trial purchases. Whether love hearts, sour melon slices, colorful rainbows or a trio of fruits, the delicate marshmallows let you forget everyday life for a moment.

Mellow Mellow® marshmallows in high-quality stand-up pouches with a content of 125g are visually more attractive than the classic flat pouches and ensure a longer shelf life thanks to their resealability. The so-called Doypack is therefore ideal for both personal consumption and as a small souvenir. New attractive designs bring a modern flair to the marshmallow world. Great new mixtures with melodic names such as Heavenly Lights, Love Dreams or Summer Romance promise an incomparable variety of marshmallows in shape, color and taste.

Mellow Mellow® marshmallows in an artistically designed gift packaging complete the new marshmallow concept and offer the perfect gift for indulgence lovers. 100g of chocolate-coated marshmallows in a very special packaging shape are in tune with the times, as a look at TikTok and Instagram quickly shows.

Find out more about our new marshmallow concept and visit us at our stand A10 in hall 10.2