ISM: 02.–05.02.2025 #ISMCOLOGNE

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Segment of ISM

Trend Snacks – enjoy delicious alternative snacks

Current food trends such as snacking and "to-go" enjoyment comprising of products like fruit bars, vegetable chips, smoothies, fish and meat snacks, energy bars, vegan trend snacks and many more have been covered in an own section in Hall 5.2 since 2015.

Trend Snacks Area – List of Products

  • Fruit and vegetable snacks
  • Meat snacks
  • Fish snacks
  • Other savoury snacks
  • Vegan trend snacks
  • Smoothies
  • Energy- and sports bars
  • Energy Snacks

Overview products Natural Snacks

  • Products without additives
  • Raw Products

This is what the "Trend Snacks & Natural Snacks" product segment offers you

  • Snacking trends from all over the globe
  • Innovative snack creations
  • High-quality exhibitors from 76 countries
  • Personal contact between the buyers and manufacturers

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Snacks as a meal? Eating behaviour trends

The significance of snacks regarding today's eating behaviour has increased significantly. The fast pace of everyday life is increasingly breaking down the classic eating behaviour comprising of fixed mealtimes.

A smoothie and a muesli bar for breakfast, dried fruits and nuts as a replacement for lunch and an energy bar after practising sport...

It is no surprise that the snacking trend goes hand in hand with the high quality demands of the consumers. Because snacks are frequently a fixed part of people's diets. In addition to fruit or vegetable-based snacks, meat and fish snacks are used to round off a meal.

Make sure your product line-up is aligned to accommodate this - countless exhibitors at ISM Cologne offer the appropriate trend products!

Healthy snacks without additives

The products from the Natural Snacks product segment promise enjoyment in its purest form. There is no place for artificial aromas, sweeteners or other additives here.

So, among this segment the trade visitors can find the perfect selection of products for demanding consumers, who place high value on pure taste and healthy snacks - and more and more people belong to this target group. Because there is raised awareness for a healthy diet with less calories and less sugar. However, munching enjoyment is still guaranteed thanks to the product diversity that the international exhibitors are presenting in the Natural Snacks segment!

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